Steven Holl > Christmas Lights + Crowds.
November 30th, 2011 § Leave a Comment
I know I should have probably been in Rockefeller Center for the Christmas Tree Lighting Ceremony but instead I had reservations at the Storefront for Art and Architecture.
The performance, Pharmacophore: Architectural Placebo, is the newest installation of Harrison Atelier collaborations. The piece attempts to bridge design with performance, mainly by the interaction with the architecture itself.
Designed by Steven Holl, the façade renovation for the gallery was completed in 1993. The Storefront hosts multiple exhibits, film screenings and artists talks each month with the sole focus of generating cross-disciplinary dialogue and collaboration.
Seeking to introduce the main concept into the architecture itself, Holl designed a series of hinged panels which, when open allow the building to blur the lines between interior and exterior space. Ultimately increasing awareness and interest between the public and private, the gallery and the sidewalk.
I am still not exactly responsive of the “art” and what it truly intended to engender: bridge design with performance. But overall was excited to view the Architectural Placebo- and enjoy a shot of vodka.
